Marketing & Promotion
Strategy | Campaigns | Execution
Marketing & Promotion
Strategy | Campaigns | Execution
New Year’s Eve - Contest
Creative promotional competitions that drive high-impact customer engagement.
From September to November, every purchase automatically entered customers into a New York City New Year’s Eve giveaway—two lucky couples won an unforgettable trip from December 27 to January 4.
New Year’s Eve- Winners
Rewarding customers with real, premium prizes builds trust and loyalty.
The winning couples received round-trip tickets to New York, an all-inclusive luxury hotel stay, and €500 cash—turning a promotional campaign into a real life experience.
Still Standing (ANT1 TV) Voucher €3,000
Brand exposure through national TV campaigns that convert into sales.
Featured on ANT1 TV, the campaign offered a €3,000 furniture voucher, creating massive visibility and measurable customer traffic for the brand.
PlayStation4.Smartphone Community building campaign
Growing audiences through strategic giveaways and digital promotions.
A targeted giveaway campaign featuring a PlayStation 4 and a smartphone was designed to attract new audiences, boost participation, and increase brand engagement.
Eurovision Live Contest
A live contest running alongside Eurovision, where participants predicted the final Top 5 before the voting began. Five winners received €500 gift vouchers each.
Facebook Promotion (Video)
A targeted Facebook video campaign designed to boost awareness, engagement, and store traffic through consistent online promotion.
Every one-month - promotional giveaway campaign, where customers participated through in-store purchases for a chance to win a featured corner sofa.
Customer Trust First
Offering 12, 24, and 36 monthly installments with no banks, no credit cards, and no loans involved—the company guarantees each plan directly, ensuring a secure and transparent purchase experience.
Smart Fortwo Giveaway
High-value purchases automatically entered customers into a year-end draw.
One lucky winner drove away with a brand-new Smart Fortwo.
Group Buying Deals
A pioneering concept that allowed customers to unlock wholesale pricing.
By forming a group of five, they secured premium products at dramatically reduced cost
In-Store Cash Draw
A monthly campaign designed to boost foot traffic and customer engagement.
Visitors entered the draw and one winner received €500 in cash.
Instant Voucher Bonus
Customers who completed a short optional survey received a ticket.
With purchases over €3,000, the ticket unlocked an additional €1,000 voucher on the spot.
Summer Holidays Giveaway
A major summer campaign running from May to June. Lefkada island.
With any purchase, customers entered a draw where 5 couples won 5 all-inclusive nights in Lefkada at a 4-star hotel, plus a paid island cruise experience (boat tour to the island’s beaches).
Eco Trade-In Program
Customers brought photos of their old furniture and the pieces they wanted to replace.
Based on condition, we offered an extra €100–€300 discount, collected the old items, and recycled materials—combining eco-friendly practice with real customer value.
Supporting Students
A donation of 5,000 notebooks to schools, supporting students and helping build a better future through community responsibility and brand presence.
The Driving Force
Hands-on leadership from strategy to execution—delivering campaigns with real results.
Fashion Showcase TA curated runway presentation inside the showroom, designed to elevate brand image and create premium positioning.
VIP Experience
An exclusive evening event with invited guests, designed to build prestige and strengthen customer loyalty.
Live Jazz Performance
Live music created a refined atmosphere, turning the showroom into a memorable destination experience.
Brand & Networking
A high-end activation that connected lifestyle, design, and community—driving long-term brand awareness.
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